Books and Resources

Shaping Public Opinion Cover


Shaping Public Opinion: How Real Advocacy Journalism™ Should Be Practiced introduces or re-introduces advocate journalist, Walter Lippmann, and shows for the first time how Lippmann’s journalistic work defines the theory, form, and sets the standard for the practice of Real Advocacy Journalism™.

More importantly, Shaping Public Opinion: How Real Advocacy Journalism™ Should Be Practiced shows how the tenets and applications of Real Advocacy Journalism™ are sorely needed today amid the cacophony of voices that seek to create and shape public perceptions, opinions, and actions—many of whom adhering to no standard other than their own. There is so much advocacy in all areas of public dialogue by special interest groups, zealots, and extremists. Such advocacy is becoming more prevalent and acceptable, if not commonplace, as a primary news source for many people in contemporary society. It is being done under the guise of Real Advocacy Journalism™. Unfortunately, however, much of it fails to meet the noble purpose or required elements of Real Advocacy Journalism™.

Shaping Public Opinion will have special resonance with journalists, political columnists/commentators, pundits, political leaders, other influencers of public opinion, the professors who teach and the students who study them as well as citizens who are concerned about the trajectory and course of our national and international political dialogue.

Real Advocacy Journalism™ Book Series

ADVANCING the GOOD SOCIETY: Real Advocacy Journalism™ in Action
Book I: Ethics and Values (2021)

ADVANCING the GOOD SOCIETY: Real Advocacy Journalism™ in Action
Book II: Justice and Equality (2021)

ADVANCING the GOOD SOCIETY: Real Advocacy Journalism™ in Action
Book III: Patriotism and Politics (2021)

In surveying my writings over the decades, their focus can be organized in three categories: Ethics and Values; Justice and Equality; and Patriotism and Politics, and I have compiled them in three books accordingly.

In each book, the commentaries have been grouped under major section headings. I have begun each section with one of my very first commentaries that were written and delivered in a 2-minute spot on WISN radio, the largest ABC affiliate, located in Milwaukee, Wisconsin during 1974-76. They have been chosen for their enduring relevancy. The remaining commentaries in each section have been written across the decades, and are included without dates, but rather chosen instead because of their timeliness, or timelessness of their subject matter—then and now.

The sources and author profile included at the end of each book provide a perspective of the major milestones, settings, locations, and timelines during which my writings were published. A common introduction is also included with each book in the series for continuity.

Other Resources

There is a growing, if not urgent, need to understand the difference between the advocacy journalism being practiced today and Real Advocacy Journalism™. More importantly, it is critical to be able to readily recognize when one or the other is at play in trying to influence public opinion or urge a call to action.

How to Practice Real Advocacy Journalism™ pamphlet series

It is through Real Advocacy Journalism™—that genre of discourse which attempts to pull everything together, put events into their proper and accurate perspective in order to bring about the right and good end, and the expedient and proper course of action—that the potential for error in judgment on public matters is minimized.

The political columnist/commentator, as a practitioner of Real Advocacy Journalism™, strives to help clarify, to evaluate, and draw conclusions for his/her readers/listeners who have been too preoccupied, too removed from actual events to judge clearly for themselves.

The political columnist/commentator shares the results of his/her either having witnessed things first-hand, or his/her having been privy to first-hand information, experts, and key people directly involved in the issue under discussion.

Through the eyes and experiences of the political columnist/commentator, the reader/listener is able to become knowledgeable, to experience, to visualize, to understand, to arrive at an opinion about what is going on in his/her community, in his/her country, in the world.